co-owner & creative director
You can spot her…
Walking her kids to the beach while holding a strong coffee, talking on the phone to a girlfriend about the latest homeopathic remedy and dreaming up her next project. Multi tasking is her middle name.
Her favorite remedy for a stressful day…
A girls night with honest conversation and a million laughs, a fancy cocktail, sappy romantic comedies, day dreaming of vacations with the hubs, a sweet hug from her girls, and a drenched workout.
Born and raised in South Africa, Michele came to San Diego with a passion for people, life, and all of its celebrations! Growing up in a family of entrepreneurs, she learned the importance of hard work and risk taking at a very young age. These intrinsic values contributed to Michele’s collegiate success, playing volleyball and studying Communications at the University of Missouri-KC. She then transferred her ever-present energy, zest for life, and creative eye into her enthusiasm for event design and coordination, making this dream job a perfect fit. Her unwavering attention to detail, keen eye for composition, and logistical expertise ensure that each and every event looks like heaven and runs like a well-oiled machine. Michele, her husband, and daughters currently reside in Encinitas, California and live the dream each and every day.
co-owner, principal event planner & stylist
You can find her…
Riding her bike to yoga on the beach, always hanging out with a big group of friends and traveling with her handsome husband. She will be fully immersed in the present and the company she keeps.
She is an expert in…
Making people smile and feel loved! She is tried and true to the core. One of the sweetest people you have ever met with a sincere (like always - I don’t know how she does it) love and affection for each and every person!
A romantic to the core, Alicia feels lucky to have found her perfect career match with Before I Do Events. Immediately after starting out as an intern, she was impressing colleagues and clients alike with a knack for what makes an event beautiful, memorable and just downright fun! Now, as a proud partner in the business, she continues to revel in making the design and planning process relaxed, enjoyable and successful for all involved..
Raised in Minnesota, Alicia's found appreciation for the San Diego sunshine and life's exciting adventures is apparent from the moment you meet her. Always inspired by her surroundings, she is quick to pick up on the little details that make each couple and celebration distinct. This ability to exist in the moment combined with an all-around enthusiasm for life, love and beauty makes her a joy to work with. And, as many a bride and groom can testify, she's been known to make a friend - or ten - in the process.
